Wednesday, October 10, 2012

The Power of Pinterest

I am a huge fan of podcasts. I listen to a variety of them everyday, and one of my favourites is the Social Media for Small Business podcast out of Australia. Hosted by Cat Matson and Suzi Dafnis, it features wonderful interviews and commentary regarding all things Social Media.

Today, while making my homemade hummus, I listened to their interview with Liz Lynch who talked about smart networking and how Social Media can leverage your network on and offline. She gave some great tips and advice that I certainly appreciated.

At the beginning of every podcast episode, Cat and Suzi discuss recent news that has caught their attention in the Social Media universe. This fantastic article, 'How Pinterest and a single blog post completely changed a company', was mentioned for good reason.

The author, Andre Bourque, writes about Lindsay -the Country Girl- and the effect of her blog post

Lindsay’s blog post picture was pinned to Pinterest, and then re-pinned over and over. 
Someone mentioned that the rod she posted could be purchased at Rod Works. A veritable crisis arose, and the company had to react. Rod Works was literally bombarded by Pinterest users, and forced into opening their online store in February 2012.

Read more at 

In agreement with the hosts of the podcast, I think this is an excellent story of success brought about by a Social Media platform, Pinterest. It's truly amazing and encouraging to see how these tools can bring about positive change in so many unexpected ways. 

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